About
The fuller story.
Here's who I am, why I build in the open, and what I'm actually shipping.
I'm Reuben. I'm 18, based in SW UK, and finishing my A-Levels in Mathematics, Biology, and Environmental Science. Alongside that I'm building in public — documenting the real work of becoming a startup founder, under my own name.




Most people my age are stuck consuming. Endless tutorials, courses, videos — and nothing to show for it. That's tutorial hell, and I was in it too.
Building in public is how I got out. I learn by doing, in the open. No pretending I have it figured out. The proof is the work, published as it happens.
So far, only this website lol
I've had plenty of projects before this: a mental health company I tried to start, a dropshipping store, a Discord moderator hub, and a stint as a Fortnite streamer.
This year I'm focused on learning automation to streamline my personal life, building better systems for how I learn and store information, and creating content. All to leave enough time — and minimal friction — for building actual projects.
Four things, roughly in this order:
- 01 Building the business — the actual work of getting something off the ground.
- 02 Marketing and growth — how people find it, and why they stay.
- 03 The tools I'm learning — AI agents, workflows, and the stack behind it.
- 04 Networking — the people part, which turns out to matter more than the tools.
Long-term, I dream of building scalable businesses that can fund education and infrastructure for children in low-income countries. I know how lucky I am to have that infrastructure around me, and I want to give the same opportunity to those with the drive but not the resources — held back by their circumstances, not their mindset.
At the end of the day, I want to sacrifice my free time and energy to build a better future for humanity. Elon Musk is a huge inspiration here — his dedication to humanity's future through technological innovation is exactly the devotion I want to match.
The future is not so far away, and it starts with the actions you take in the present moment.